Video added 2017/11/13 22:24:13
In this Rethink Marketing episode, Act-On CMO Michelle Huff interviews Kari Seas from Seas Marketing about the 6 Things Marketers Underestimate when Targeting B2B Buyers.
They discuss the main ways marketers struggle when targeting B2B buyers. This includes not fully understanding your buyer, underestimating how long it takes to close a deal, knowing what a high performing sales funnel looks like, and optimizing your website and content for conversions not just volume.
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.