Video added 2017/10/19 10:00:00
In this Rethink Marketing episode, Act-On CMO Michelle Huff chats with Robert Rose about his new book Killing Marketing and why he thinks building an audience should be the cornerstone of your marketing strategy.
Robert is the Chief Strategy Adviser for the Content Marketing Institute, consulting more than 500 companies around the world, including Microsoft, Dell, Hewlett Packard, UPS and more. He recently co-authored Killing Marketing with his friend and colleague Joe Pulizzi. The two also host the popular This Old Marketing podcast that is published each Monday.